In a world where business is moving faster than ever, staying relevant means staying digital. But for many entrepreneurs, taking that leap — from building a website to using AI tools — can feel overwhelming. That’s exactly why SimplyBiz, powered by Nedbank, created the Digi-Hustler Coaching Programme — a space designed to give small business owners the tools, confidence, and digital know-how they need to grow and thrive.
This year, 20 entrepreneurs from across South Africa each won their spot in the programme, valued at R4,250 (excl. VAT). Over seven weeks, they’ll embark on a hands-on journey to master AI tools, create professional digital assets, and streamline their business operations — all guided by expert coach Chuma Memela.
Why we created the Digi-Hustler Programme
At SimplyBiz, we believe digital transformation should be within reach for every entrepreneur — not just the big players. Whether you’re running a creative side hustle, a growing service business, or a township-based enterprise, technology can open doors to opportunity, visibility, and growth.
The Digi-Hustler Programme bridges that gap — bringing small business owners the knowledge and support to work smarter, reach more customers, and build a strong digital presence with real-world tools and strategies.
Meet the coach – Chuma Memela
Guiding this exciting digital journey is Chuma Memela, Founder and MD of Genie-yus AI and Co-Founder and CEO of Gambuu.
A passionate AI advocate, techpreneur, and researcher, Chuma is on a mission to make technology accessible to entrepreneurs across South Africa. With his unique blend of academic excellence and hands-on business experience, he simplifies complex digital concepts — showing small business owners how AI can save time, boost creativity, and unlock growth.
Through the Digi-Hustler Programme, Chuma will empower participants to bring their business stories to life online, build digital confidence, and take control of their brand narrative.
Meet the 20 Digi-Hustler Winners
- Andre Swardt - Cyber Marketing
- Antoinette Scott - Dynamic Dog Chef
- David Mazonda - Mikloth Holdings
- Freedom Munukha - Freedom Munukha (Pty) Ltd
- Jennifer Strous - Jenni Strous & Associates
- Katlego Letlape - At The Rocks Country Estate
- Margaret Makhubela - Karee Gardens
- Ndzalama Mabasa - MN Vibranium Construction Services (Pty) Ltd
- Nokuthula Letsoalo - Kgaphetsa Water Bar (Pty) Ltd
- Nomcebo Mabuza - Mcebo
- Nursee Parannath - Candid Consulting
- Peta Coleman - One Energy Durban
- Phumeza Stuurman - Rural Impaqt
- Samuel Welkom - Welcome Bricks CC
- Shawn Rorke - Allycats Barber and Hair Studio
- Siyabonga Maseko - Ngcamane Civil Solutions
- Thato Lesolle - Tular Journeys
- Tumelo Ratala - Drink & Print
- Vuledzani Nevari - Pulm Trading Enterprise Pty Ltd
- Zamani Mkhwanazi - Shamza Online Solutions
Congratulations to the 20 entrepreneurs who won their place in this year’s Digi-Hustler Coaching Programme by attending the Digitise Your Hustle webinar. We can’t wait to see how you use your new skills to grow your brand, reach new customers, and show South Africa what’s possible when small businesses go digital.
A digital future, built one small business at a time
The Digi-Hustler Programme is more than just training — it’s a movement. It’s about equipping entrepreneurs with the tools and mindset to thrive in a connected, ever-evolving world.
Because when small businesses grow, South Africa grows. 💚
2 comments
I am in gratitude for being part and parcel of this amazing program...digi-hustler for a digital future.
Just did the 1st session - found it invaluable. Trainer Chuma is down to earth, patient and helpful - treats everyone equally.