SEO is the process of optimising your website to 'rank' higher on search engine results pages… when did you last go beyond page one on a Google search? The higher your ranking, the higher the amount of organic (free) traffic to your website.

1. Regularly create and publish quality content.

Creating genuinely helpful content for your customers is crucial for improving your SEO.

• Publish new and relevant content frequently to establish your industry expertise, encourage organic traffic and improve your rank in search engine results.
• Create eBooks and guides. Build industry credibility and attract visitors to the site with downloadable content, thereby improving lead generation.
• Many people are visual and attention spans are short. Infographics present information in an easy-to-understand format.
• Audio or visual content. Podcasts and videos are increasingly popular and have the advantage of being more inclusive.

2. Research keywords

By researching search queries, you will better understand the words customers use to find your products and services. You can then use those keywords in product descriptions, titles, and articles to improve your search rankings. However, beware of ‘keyword stuffing’, which makes the text hard to read and may incur a ranking penalty.

3. Build internal links

An internal link is any link from one page to your website or another. Using internal links throughout your site help to keep visitors on your site longer. Google ranks pages based on the number of internal links pointing to them.

4. Optimise page titles

The title is the most visible portion of a standard search-result snippet. By including keywords in the title, Google – and your visitors – are clear about the content.

5. Monitor your analytics

Google Analytics and Search Console state the pages with the most traffic, which keywords drive that traffic, and conversions.

TIP: Check your analytics regularly for traffic declines or site performance glitches. Both require immediate attention.

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Popular SEO tools

Google Search Console - Improve your website SEO. Set up the Search Console and connect it to your Google Analytics account for increased visibility of search terms people use to find your website.

www.google.com/webmasters/tools

Google Analytics - Google Analytics lets you measure your advertising ROI and track your Flash, video, and social networking sites and applications.

https://analytics.google.com/

PageSpeed Insights - Get your PageSpeed score and use PageSpeed suggestions to make your website faster through our online tool.

https://pagespeed.web.dev/

vidIQ - A robust video SEO measurement and optimisation tool. It gives you the tools and knowledge to help your videos get found on YouTube.

www.vidiq.com

Web.dev - Google web page analysis tool. Test your pages in a lab environment. Then get tips and recommendations to improve your user experience.

https://web.dev/measure/

Ubersugg - Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.

https://neilpatel.com/ubersuggest