Yavi Madurai
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Recent activity by Yavi Madurai-
More breaking down : Marketing has 6 functions : 1. Marketing 2. PR & Media 3. Advertising 4. Events & Activations 5. Strategic alignments 6. CSI initiatives (if applicable)
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Lets break that down a bit : Marketing has 5 elements : 1. Offline -Print -Broadcast -In-person 2. Online -Digital media -Social media 3. In our case - it may have a Pan African strategy if that i...
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Marketing as a strategic initiative and function within the operational efficiency of a company has elements phases and functions. It is crucial to remember that Marketing is a continous journey o...
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When managing the 'risks' of ORM its over and above just the safety and security factors - its also about being VERY strategic in thinking. Make sure that your website and all digital assets are u...
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Your ORM will be punsihed if you do too much or too little. ORM is about trying to balance things and making sure that all necessary risks are managed but most importantly all the leverageable poi...
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We live in a world of 'search' so everything is searched for to be able to initially engage - at this point its the same online as it is offline - first impressions are lasting ones. When anyone a...
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awesome article ... thank you!
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The holy grail of digital marketing is ENGAGEMENT and engagement is built on one thing and one thing alone - AUTHENTICITY! The online world and especially social media will 'show you' if you are n...
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I think the word 'transparent' is quite subjective - there are ways and means of doing what you have mentioned but its more about perceptions of transparency rather than just being broadly transpa...
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Hootsuite is great and was an early leader to monitor and track analytics - all the conduits of ORM. There are other tools as well but Hootsuite remains a classic. A suggestion maybe to have more ...