Yavi Madurai
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Recent activity by Yavi Madurai-
When posting things on social media and especially Facebook it is crucal to make sure that to remember what state of mind people are in when they are in holiday mode...even when they going to work...
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So the content plan has been drawn up and you have linked the relevant holiday periods to the activation calendar now what? People are in holiday mode and mood ... why would anyone want to read an...
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When developing a content plan for the year 2 things are crucial to the effectiveness of the strategy : 1. Keep the content relevant - this means that no matter what the industry your business ope...
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Facebook is the most easily adaptable of all social media platforms and this adaptability lends itself to seamless and endless marketing opportunities. But the one thing I have learnt in doing soc...
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Crisis Management - when things go wrong : - respond online and take it offline for resolution - even though you maybe keeping the entity who created the crisis informed offline (telephone email e...
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Some rules of thumb : - choose your tools last not first : check where your target market is and go there.If your target market is 50 year old males you will not put your brand on Instagram and Sn...
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More tactics : Follow the WIIFM philosophy : Whats in it for me (this is what your client is thinking always) - Do some basic research on things of value in your industry or in your clients indust...
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More tactics : - 'storytelling is the latest trend in marketing : for social media profiling make your clients and their stories the heroes of your business story. Everyone wants to know they have...
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More tactics : - Start a BLOG and if you are brave enough start VLOGGING (video blogging). A few minutes a week or even monthly will give you the ability to share knowledge and information that is...
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Other social media tactics for online profiling and ORM - things that will get high engagement rates : - Thought leadership : on all social media platforms find chatrooms discussion groups and por...