Hi Refilwe 

There are many different approaches to getting funding and each depend on the stage or life cycle of your business. 

If you are in an early stage business, I would suggest looking to friends and family or angel investors - these are people who invest in start-ups, usually before bigger investment companies would be willing to invest. This is likely to have the lowest equity cost. As an early stage company, you don't want to give away too much equity.

As a later stage company, you can look to established private equity and venture capital firms to raise funding. These are likely to be more expensive in terms of giving away equity/ shareholding.

Lastly, you can also seek debt financing from banks however this will be more difficult if you have an early stage/ pre revenue business.