What is your company’s target market? + Start new discussion Follow Share with: 0 SimplyBiz Admin The consumer market is made up of many different age groups and niche interests that divide them into different "target markets".. what is your companies target market? SimplyBiz Admin December 07, 2018 12:38 3 comments Sort: Date Votes Willem Gous May 09, 2019 11:49 Follow the money. I mentored a small business last year. They had customers but were struggling a lot. When I looked at their client list, I found ONE customer was responsible for 80% of their income. We changed the target market from B2C to B2B. We refined the B2B segment a bit, and they grew their business by 150% in 7 days. If you have a few products, see which ones make the most money and focus on that segment until you have good money coming in. 3 Comment actions Permalink Mthobisi Glen Sehlabela May 28, 2019 12:25 We are a digital marketing company, and we do web hosting, email hosting, web design we mostly target, small business and medium-sized business there rest is just a bonus but we all about B2B medium-sized - mghosting.co.za 0 Comment actions Permalink Thando Ncube July 18, 2019 12:29 @Willem, that sounds like a great case study - thanks for sharing. We have both B2B and B2C customers. Our B2C customers are generally high-income earners with discretionary spending available. The B2B customers bring a lot of profit per transaction but closing a deal takes very long and the revenues from that stream can be far between. 0 Comment actions Permalink What's your take?Please sign in to leave a comment.