Your target market is the specific group of people you wish to reach with your marketing efforts.
They are the people most likely to buy your products or services and are united by some common characteristics, like behaviours and demographics.
Use this template to build a picture of your ideal customer.
The world is changing at the speed of light and so should your marketing.
This toolkit gives you templates, exercises, and business examples to help you set up and put your marketing plan to work.