A brand is just a logo, right? Not quite! A brand is like a signpost pointing to your business. With a strong brand, people will remember you, but with a weak brand, they will pass you by.
B
Blueprint
This is the carefully designed plan that governs the message/ experience to be delivered consistently across all areas of your business.
R
Rapport
The emotions and values that shape a customer’s perceptions.
A
Agreement
A brand is a promise of what your customer can expect from your business.
N
Nature
The inherent personality or characteristics of your business: What makes you likeable? What makes you trustworthy?
D
Difference
That unique ‘X factor’ that makes your business stand out from the crowd.
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Whether you’re building your brand from scratch or rebranding, this comprehensive toolkit will help you build an authentic brand. We’ve assembled all the tools, tips, and templates you need to take your brand to the next level. |
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