A brand is just a logo, right? Not quite! A brand is like a signpost pointing to your business. With a strong brand, people will remember you, but with a weak brand, they will pass you by.
B
Blueprint
This is the carefully designed plan that governs the message/ experience to be delivered consistently across all areas of your business.
R
Rapport
The emotions and values that shape a customer’s perceptions.
A
Agreement
A brand is a promise of what your customer can expect from your business.
N
Nature
The inherent personality or characteristics of your business: What makes you likeable? What makes you trustworthy?
D
Difference
That unique ‘X factor’ that makes your business stand out from the crowd.
0 comments