Applications closing soon | Event: 13–15 April 2026
The countdown has begun for one of Africa’s most important tourism trade events — and for a limited number of small tourism businesses, this is a rare chance to secure a fully sponsored exhibition stand at WTM Africa 2026, to be held at the Cape Town International Convention Centre (CTICC).
The SimplyBiz Emerging Africa Exhibitor Pavilion has only 11 sponsored stands available.
Why WTM Africa matters for your business
WTM Africa is one of the continent’s leading travel and tourism trade shows, drawing international buyers, global tour operators, media, and travel decision‑makers under one roof. It is where deals are made, partnerships are formed, and African tourism businesses position themselves for international growth.
Exhibiting at WTM Africa places your business directly in front of global buyers who are actively sourcing African tourism products and experiences. For small and emerging enterprises, this visibility can be transformative.
A fully sponsored opportunity — not just an exhibition stand
Each sponsored exhibitor will gain access to powerful visibility and networking tools, including:
- Access to the official WTM Africa Exhibitor Portal
- Use of the online diary system for buyer matchmaking and pre‑scheduled meetings
- A business listing on the WTM Africa website
- Inclusion in the WTM Africa Show Guide and Route Planner
- Visibility on the ATW Connect Hub, a leading tourism engagement platform
- Media access during the event
- Invitations to speed networking sessions with buyers and industry leaders
*WTM exhibitor terms and conditions apply.
A professional exhibition setup — at no cost to you
Your sponsored stand package also includes the essential infrastructure needed to present your business professionally on an international stage:
Stand furniture & fittings
- Reception counter
- 2m x 2m Carpeted stand space (default grey)
- 1 dual-branded fascia board
- 1 counter with dual-branded vinyl graphic
- 2 white bar stools
- 1 waste bin
- 1 x 15 Amp plug point
The total value of this Emerging Africa exhibitor package is R18,935 (including VAT) per business, fully covered through the SimplyBiz sponsorship for selected applicants.
Who should apply
This opportunity is ideal for tourism‑related businesses that are ready to engage global markets, including:
- Tour operators and destination management companies
- Accommodation providers
- Cultural, heritage, and experience‑based tourism businesses
- Adventure tourism operators
- Tourism service providers
- Local and community‑based destination experiences
- Tourism technology or support services
Applicants should be prepared to showcase their offering to international buyers and participate actively in meetings and networking opportunities.
Apply now — spaces are extremely limited!
With WTM Africa 2026 taking place from 13–15 April, time is of the essence. If you are serious about scaling your tourism business, building international partnerships, and accelerating growth, this sponsored opportunity could be a decisive step forward.
Please note:
Submitting an application does not guarantee selection. SimplyBiz terms and conditions apply.
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