Customer obsession

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There’s less disposable income out there, so how are you going to get your share of what there is?

  • Make sure you know and understand your customer well.
  • Give them the best experience when doing business with you.
  • The African way is centred around hospitality, harness that.
  • To be customer-obsessed, we must design our entire business around the customer.

Business thought leader, expert in the African context, and Executive Fellow at Henley Business School Frans van der Colff consults to businesses in advanced operations, financial and general business leadership skills in order to turn performance around. He is passionate about assisting young entrepreneurs and the potential of franchises.

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