Is there really a distinction in value between selling a product and providing a service?
There is a constant debate about what’s easier to sell between intangible and tangible products.
Tangible products are commodities that the client can see and hold, i.e. food. Tangible products are perceived to be easier to sell / market because the client can physically inspect it prior to making the purchase.
Intangibles are those that the client can’t actually hold. These are usually services oriented, for example insurance services. Selling an ongoing service requires a very different approach from a one-way product transactional deal.
You need to establish immediate trust through your approach and strategy to get clients to subscribe / buy into your service. One advantage about selling a service as opposed to a product is that some services tend to be ongoing. The client often keeps paying month after month as you keep providing the service, thus creating an ongoing revenue stream model.
Are these two models just co-dependent in that they both serve different purposes and depend on how you sell / market your business? Should you be providing your customers with a holistic solution?
Post By: SimplyBiz Image: FreeDigitalPhotos.net This article has been repurposed for this blog, original article can be sourced from: Paramarketing.com