Finding inspiration and a viable business idea


“The world around you is filled with ideas that can be useful,” says Andy Boynton, co-author of The Idea Hunter (Jossey-Bass, 2011).

The only way that you can achieve the impossible is by allowing yourself to be challenged outside of your comfort zone. You’ll be surprised at the inspiration you can find from the world around you.

Here are three tips to help you find inspiration from the world around you:

Keep a list of opportunities: When you look around and listen to the radio or watch TV, the world is full of problems that need to be solved. In life you are either part of the problem or the solution. Think of your own frustrations about the world and this will guide you to real problems that can drive a new business idea. As you go about daily life, keep a running list of jobs that others have abandoned, ignored, or failed to address effectively. Each is a potential opportunity.

Hunt for ideas in diverse places: Innovation is about looking at an existing idea in a different way and executing it differently. New ideas thrive on novelty and diversity. You might find a great idea while you’re on vacation or unexpected inspiration in an experimental art exhibit. Whenever you allow yourself to be open-minded, the answer is always there.

Learn from others: Notice how others solve business problems. In any situation, you are surrounded by problems that someone has tried to solve. Each is an opportunity to learn.

Where do you draw your inspiration?

Was this article helpful?
0 out of 0 found this helpful
Return to top