The marketing plan has been designed to help you develop a marketing strategy that will work for your business and the product/service range you offer. Remember that you cannot be all things to everyone and it is, therefore, important to set clear marketing objectives before deciding which are the best marketing tools for your business. The marketing plan is a summary of your planned marketing activities for the year and includes your activity calendar and budget allocation.
This template is adapted from The Nedbank Ultimate Business Companion.
Author: Lesley-Caren Johnson.