Marketing Stories - Exposure through product placement

Join Shan from Coloured Girls Rock as she discusses the powerful concept of product placement, using examples from major sports events to blockbuster movies like "Casino Royale," where brands pay top dollar for significant exposure. She also explores everyday examples of product placement in popular TV shows and on social media platforms like TikTok, demonstrating how brands creatively integrate their products into various content.

Shan emphasises that while small businesses may not have the budgets of major corporations, there are still innovative and affordable ways to increase brand visibility. From sponsoring local events to strategic partnerships, Shan provides practical tips for small businesses looking to make a big impact. She also highlights the importance of understanding that marketing investments are about building brand recognition and generating leads, not always directly about immediate sales returns.

Whether you're a burgeoning entrepreneur or an established small business owner, this video is packed with actionable advice to help you navigate the complex landscape of marketing.


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