Marketing Stories: The Stanley Cup

In this video, Shan emphasises the transition from survival to strategy as businesses move beyond the COVID-19 era. She shares insights on the necessity of planning and building a legacy, using the phenomenal story of the Stanley Cup's marketing success as a prime example. This cup, initially designed for blue-collar workers, saw a dramatic pivot in its market reach thanks to strategic influencer engagement, demonstrating the transformative power of targeted marketing.

Whether you're refining your business plan or just starting out, Shan’s practical advice and real-world examples will guide you towards creating a marketing strategy that not only reaches but resonates with your intended audience. Tune in to learn how to make your business thrive in a post-pandemic world and why marketing should be at the heart of your growth strategy.

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