Not all funders are alike. Choose right with SimplyBiz!

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Capital and a positive cash flow is the lifeblood of any business so it's essential to understand the difference between finance and funding, as well as to understand the options available. Each avenue has its unique advantages and challenges.


What is the difference between funding and financing?

Funding is when money is given towards a specific financial goal without the need for repayment. Financing, on the other hand, is when a sum of money is borrowed that requires repayment with interest.

Let’s explore the pros and cons of the four common funding and financing sources: bank financing, crowdfunding, angel investors, and venture capitalists.


Bank financing

Banks are traditional financial institutions that offer business loans and lines of credit. They are well-suited for established businesses with a stable financial history. Banks provide funds in exchange for regular repayments with interest. 


  • Financial stability: banks offer a sense of financial stability as they are highly regulated in South Africa. Repayments are fixed and structured, making it easier to manage cash flow.
  • Low interest rates: banks typically offer lower interest rates compared to other forms of financing.
  • Control: as a business owner, you retain full control of your company. Banks don't take equity in your business.


  • Stringent requirements: banks have strict lending criteria, making it difficult for startups and businesses with poor credit histories to secure loans.
  • Collateral needed: many bank loans require collateral, which can be risky if you're unable to repay the loan. This is also challenging for startup entrepreneurs who may not have assets to use as security.
  • Long approval process: the application and approval process for bank loans can be time-consuming and requires a good credit history for both the business and its directors personally.

View Bank funding options here



Crowdfunding involves raising small amounts of money from many people, typically through online platforms. It's an excellent option for startups and businesses looking to engage a community of supporters. Check out the BackaBusiness page


  • Access to a wide audience: crowdfunding platforms allow you to pitch your business idea to a broad network of potential investors and customers.
  • Minimal risk: crowdfunding doesn't require collateral, and you don't accrue debt.
  • Market validation: successful crowdfunding campaigns can validate your business idea and attract more investors.


  • High competition: crowdfunding platforms are competitive, and standing out is challenging.
  • All or nothing: some crowdfunding models are "all or nothing," meaning if you don't reach your funding goal, you receive nothing.
  • Time-consuming: running a crowdfunding campaign demands significant time and effort, from creating compelling content to managing backers. (Download the Crowdfunding Handbook)

View Crowdfunding options here


Angel investors

Angel investors are affluent individuals who provide capital to startups and small businesses in exchange for equity or convertible debt. (Equity is an ownership interest in the business.)


  • Expertise and mentorship: angel investors often provide valuable industry insights, mentorship, and networking opportunities.
  • Quick decision-making: angel investors can make decisions swiftly, allowing you to secure funding faster.
  • Flexible terms: terms are often negotiable, making it possible to tailor agreements to your needs.


  • Equity stake: angel investors usually require equity in your business, which means you'll share ownership and profits.
  • Limited investment: individual angel investors may not have deep pockets, limiting the amount of capital they can provide.
  • Personal connection: building a personal connection with an angel investor is crucial, and not all entrepreneurs can access or secure these relationships.

View Angle investors here


Venture capitalists

Venture capitalists are professional investment firms that manage pooled funds from multiple investors. They focus on businesses with high-growth potential and provide substantial funding in exchange for equity.


  • Significant capital: pooled funds allow for greater access to capital.
  • Expertise and network: beyond capital, venture capitalists offer expertise, connections, and guidance.
  • Global expansion: venture capitalists often support global expansion plans.


  • Loss of control: venture capitalists typically demand equity, leading to a loss of control and decision-making power.
  • High expectations: high-growth expectations mean venture capitalists may push for rapid expansion, which can be stressful.
  • Exit strategy: venture capitalists expect a profitable exit, which can lead to a sale or public offering.

View Venture capitalists here



Choosing the right funding or financing option is a critical decision for any entrepreneur. Consider your business's needs, growth potential, and your willingness to trade equity or take on debt. Use our funding wizard to explore which investor may be the best fit for your unique circumstances. Remember, there's no one-size-fits-all solution, and the right choice can be the key to your business's success.

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